Tuesday, 5 May 2015

Chief Twit

"As we iterate on the logged out experience and curate topics, events, moments that unfold on the platform, you should absolutely expect us to deliver those experiences across the total audience and that includes logged in users and users in syndication."

This breathtakingly meaningless sentence was created by the Chief Executive of Twitter recently. The brilliant Lucy Kellaway dismantled it with great skill, for those of us who don't understand modern English.


  1. Ironically, a leader in modern communication. Cripes.

    1. There was a wonderful report of some big company informing people they were being sacked by telling them that the company was taking the opportunity to widen its alumni circle - I think it was in a Lucy Kellaway article, now I think about it.