That was the only thing that came into my head, when I read this piece of news:
"...Puffin's celebrations for Puffin Classics' 30th anniversary this year, with other 2012 plans including publication of actress Emma Thompson's The Further Tale of Peter Rabbit, which will see Beatrix Potter's character travelling to Scotland."
You take something that is quite perfect within its own terms, you add a celebrity who, as far as I know, has never been associated with either the writing or illustrating of children's books, you rub your hands together with glee at the thought of all those sales.
I suppose that's the answer.
2 hours ago